Elektro Ljubljana is one of the leading providers of charging services for electric vehicles in Slovenia. Since 2010, they have established, developed, designed, installed, maintained, monitored and managed the public charging infrastructure for electric vehicles within the Gremo na elektriko (GNE or Driven by Electricity) system. The system is open and transparent. The company’s own and third-party charging services are offered within it. The number of electric vehicles is doubling each year and this industry is advancing swiftly.
That is why Elektro Ljubljana was faced with the challenge of how to protect, maintain and develop its position as lead player in the field of electric mobility in this market.
In-depth analysis with suggestions for promoting sustainable mobility in terms of the legislative aspects, stakeholder environment, competition and the activities of the company. After the analysis, we identified two key potential business partners for strategic partnership and started negotiating and establishing these partnerships.
- in-depth analysis
- the establishment of strategic partnerships and joint communication (decision-makers, B2B, B2C) in support of the faster and more efficient development of sustainable mobility in Slovenia
- communication support (campaign) provided to Elektro Ljubljana for raising the relevant public awareness of sustainable mobility topics
- Partner: Nikola Bubanj
- Consultant: Aida Gadžo
- External consultant: Emanuela Kristan
- Project leader: dr. Peter Kukovica
- Consultant: Jože Špiljak