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At the jubilee 30th SOF (the Slovenian Advertising Festival), Herman & Partners collected a grand total of ten awards, including a prestigious ranking of third in the Agency of the Year category.
The SOF jury was most impressed by the campaigns Herman prepared in collaboration with Mercator, which took home second place in the Brand of the Year category.
A gold award in the category of Integrated Digital Campaigns and three silver awards for Communication on Social Networks, Brand Experience and Web and Mobile Content were all won by the innovative content platform, M Soseska (M Neighborhood), which included video content for social networks—the brainchild of Herman.
The cutout posters that Herman prepared to promote Mercator’s delicatessen garnered the most praise, winning three gold awards in the Ambient Communications category and a silver for Creative Media Use.
Herman also received the gold award for Long-Term Brand Management for the Mali Šef (Little Chef) project, a popular cooking show in which encourages children to cook.
Herman was also awarded for its radio ad made on behalf of Ljubljanske mlekarne, with a silver award in Radio and Sound Ads for the MU Čvrsti yogurt campaign.
The cherry on top of the cake was winning third place in the Agency of the Year category.
