Insights

On the occasion of the 30th anniversary of BledCom, the international symposium on research in public relations, which this year focuses on sustainability, Marketing Magazine spoke to Herman's partner Dr Dejan Verčič, one of the initiators of BledCom, about the past and future of the communications profession.

Bled is hosting the 30th BledCom this Friday and Saturday. Experts from 24 countries and five continents gathered at the international symposium on public relations research, which this year focuses on communication and sustainability.

Curiosity drives innovation, says Tamara Pevec Barborič, Strategic Communications Consultant at Herman.

In a recent interview with the Slovenian Press Agency (STA), our partner Dr Dejan Verčič stressed the importance of brands in Slovenia. "Slovenians were a brand before we became a country," he said.

Marketing magazin has revealed the top ten creative directors in the country after the Slovenian Advertising Festival - SOF.

Herman & Partners receives 5 awards at the 32nd Slovenian Advertising Festival (SOF).

V letošnji strokovni žiriji tekmovanja WEBSI je tudi Hermanova direktorica digitalnih komunikacij Nina Tanhofer.

The "White Packaging" project, for which Herman was involved in developing the marketing idea, has been awarded the prestigious Marketing Excellence 2023 Award by the Marketing Association of Slovenia (DMS). The award follows Mercator's recognition as Advertiser of the Year, which confirms the project's excellence in several areas.

We proudly announce that our client base is expanding with a new acquisition - Pivovarna Laško Union is joining our team.

Tamara Pevec Barborič, Strategic Communication Advisor, and Polona Čebular, Assistant Professor, presented the work life of our agency at the Faculty of Social Sciences, University of Ljubljana. 

The book "Communication Excellence: How to Develop, Manage and Lead Exceptional Communications" has been co-published by the University of Ljubljana Faculty of Social Sciences and the Public Relations Society of Slovenia (PRSS). Herman's partner, Dr Dejan Verčič, is one of the book's authors.

The new issue of the professional magazine PR2, published by the Slovenian Society for Public Relations, has been published. Herman's consultant Tamara Pevec Barborič played a vital role in this magazine issue, becoming co-editor of the publication.

Herman's partner, Dr Dejan Verčič, and Dr Ansgar Zerfass discussed the role and impact of artificial intelligence on communication strategy at the 25th Slovenian Conference on Public Relations (SKOJ), organised by the Slovenian Public Relations Society PRSS. 

Herman's assistants for strategic communication, Gaja Prinčič and Polona Čebular, achieve excellent placement in this year's student competition Inkubator PRiložnosti (Incubator of Opportunities). They achieved an enviable 3rd place with an outstanding communication plan presentation.

Herman Partner Dejan Verčič with the Award for International Strategic Communication

This year’s Slovenian Advertising Festival (SOF) featured a competition for young, creative teams of 2 people who had 24 hours to craft a solution to Triglav Insurance’s creative brief. The field included 3 teams from Herman, with Tereza and Matej making it to the shortlist of the TOP 10 finalists.  

Herman will again attend the Slovenian Public Relations Conference (SKOJ) this year.

Competing against 780 designers from all over the world, Herman's junior digital designer Matej Ferlič and copywriter Juš Šoltes took home one of the 4 Silver Awards conferred at the PLAKTIVAT: BLOOD DONATION competition.

Herman’s Director of Digital Communications, Nina Tanhofer, is among the members of the jury for the 32^nd Slovenian Advertising Festival (SOF).

At the 10th SoMo Borac Festival, Herman & Partners came away with five awards. The festival, which was held on November 10, awards the best advertising projects in south-eastern Europe.

A jury of more than 100 members voted on Slovenia's most innovative digital solutions for this year’s Websi awards. Herman & Partners took home five of them at the awards ceremony on September 15.

Herman's Creative Director, Miha Bevc, is among the jury members for KAKTUS 2022, the eighth iteration of this festival of integrated communications.

Dušan Boldin, a strategist for Herman, will serve on the jury of the jubilee 10th SoMo Borac Awards.

At the 31^st SOF (Slovenian Advertising Festival), Herman & Partners brought home a total of nine awards and placed fourth in the Agency of the Year category.

The Slovenian Public Relations Association awards Prizma awards, national professional awards for the excellence of implemented communication programs in the field of public relations.

or the second consecutive time, the Croatian Public Relations Association (HUOJ) handed out international awards for the finest communication projects in the region. But this year, they were given out under a new name: the!Award. For the first time, projects from Slovenia, Serbia and Bosnia and Herzegovina participated in the competition.

Two members of the Herman team gave a lecture to aspiring communicators about how Herman works.

Melita Joželj Nose, Director at Herman & Partners, and Creative Director Miha Bevc, both partners in the firm, spoke at the Slovenian HR Conference run by HR&M Magazine.

The jury for this year's young creatives competition includes Herman's Director of Digital Communications, Nina Tanhofer.

Denis Mancevič, a partner and director of Herman & Partners Agency, knows Russia well, with experience of the Russian economic situation and other aspects of the former Soviet Union. He offered a communications-eye-view of the situation for Marketing magazine.

The cut-out posters received the main prize in the Stand Out category.

The project, which we designed with Mercator, took home second place on the Slovenian list of the most awarded campaigns of 2021.

Barcaffè and Herman have designed a new communication campaign that encourages everyone to take that important first step and to persevere.

Maka Lippai Senekovič joined Herman’s team in mid-February, where she’ll soon take over the position of Director of Digital Communication.

Herman's junior partner, Jože Špiljak, will lead the program committee at the 24th SKOJ (The Slovenian Conference on Public Relations). He'll be joined on the committee by Tamara Pevec Barborič, an advisor at Herman. 

Dr. Verčič was a virtual guest at the 17^th International Public Relations Symposium in Tehran.

In 2022, long-time collaborator Jože Špiljak has joined Herman & Partners as a junior partner in the field of strategic communication.

Herman & Partners and Arnoldvuga prepared a campaign for the Olympic Committee of Slovenia to celebrate the past and present successes of Slovenian athletes at the Olympic Games in Tokyo. The brilliantly designed campaign was recognized by the SPORTO Awards, where it took home the Rights Holder Award. Matej Kodrič, Herman’s Creative Director for the We’ve Got This! We’ve Got Tokyo campaign, said, …

Herman’s Creative Director and partner, Miha Bevc, is among the jury members of the 31^st Slovenian Advertising Festival (SOF), which will be held in Portorož on 14-15 June 2022.

Dr. Denis Mancevič and Franci Zavrl are leading the restructuring of Herman & Partners Group.

Dr. Verčič was a virtual guest at the fifth international conference on Communications in Digital Transformation.

Herman's team has a new creative director: Matt Penko.

Dr. Dejan Verčič, partner at Herman, spoke about crisis communication at a meeting of the Slovenian Network for the Promotion of Health at Work.

Jože Špiljak, Herman's Senior Advisor for Strategic Communication, will give a lecture at the 12th PR Theater entitled "Difference = Deviation."

SOF (the Slovenian Advertising Festival) just celebrated its 30^th anniversary and, befitting such a round number, the organization looked back upon its decades of advertising in independent Slovenia. It’s hard to believe that three decades have past and that I’ve been part of this industry for more than half of that run. Time flies when you’re having fun, as Albert Einstein supposedly said. And fly it certainly does…

At the jubilee 10^th Websi Awards ceremony, Herman & Partners garnered a total of six awards. On September 16, the 114-strong jury handed out prizes to the best companies and individuals who spearheaded digital advertising solutions.

At this year’s virtual conference of SIQ partners, partner at Herman, Dr. Dejan Verčič discussed how the internet has changed the way we communicate.

At the jubilee 30^th SOF (the Slovenian Advertising Festival), Herman & Partners collected a grand total of ten awards, including a prestigious ranking of third in the Agency of the Year category.

Of late, the world has been shaken by what is happening in Afghanistan, a situation that we monitor not only with political and humanitarian eyes, but also from the standpoint of communication. What is the difference between the Taliban back in 2001 and today? Herman partner Dr. Dejan Verčič explains.

One year after the groundbreaking elections in Belarus, Herman's director dr. Denis Mancevič shares his views on the situation.

Herman & Partners has gathered a team of nearly 70 people and growing. The group is unified in deep experience and a desire to break through to a higher level of digital communications and integrated strategic consulting solutions. This makes Herman an integrated group armed with new knowledge, expertise and courage—collaborators who develop advanced and effective solutions for our clients, most of which are domestic companies or foreign multinationals.

More than 250 scientists from 47 countries took part in the 28^th International Symposium on Public Relations Research on July 2-3.

A new book has been published by the Chinese University of Communication in Beijing, and Herman partner Dr. Dejan Verčič is among the authors.

Swapping out plastic bottles for reusable glass is one of the main goals of Rotary Club Slovenia members who, together with their partners, seek to raise awareness of the importance of phasing out single-use plastic water bottles.

Being a student isn’t easy. This is especially the case when you’ve got a very important message you’d like to share with as many people as possible. That’s when your communication skills are put to the test.

Data is Money. But Has It Gone Too Far?

The most beautiful stories have happy endings. They are also true, though names may be changed.

When an advertiser and a PR specialist walk into a bar together, two excellent communicators emerge.

Dr. Verčič was a virtual guest at an international conference on disaster prevention and mitigation.

The most prestigious award offered by the Croatian Public Relations Association (HUOJ) was bestowed upon Dejan Verčič of Herman & Partners. 

International professionals and academic public relations associations are committed to ethical, effective and proper communication to manage the Covid-19 global pandemic.

Dr Dejan Verčič, professor, author, entrepreneur and partner in the Herman & Partners Group has been named the second most-cited researcher in the field of global public relations worldwide, from 2010-2019. 

Everyone and their mother is talking about digitalisation and its impact on business (regardless of the industry). But it seems that, in our economic space, we are approaching this topic with too much restraint (some might even say conservatively) and without a strong vision. Digitalisation significantly affects the efficiency and speed of business processes, cost optimisation, improvement of planning and control processes and more.

Technology was long ago accepted by the masses, thanks to its speed, practicality and intuitiveness. Businessmen and communicators likewise found benefit in its reach, personalisation options and infallible measurability. This trend continued in 2020.

In the second half of 2021, Slovenia will assume the Presidency of the Council of the European Union. Since 2009, the presiding countries have been collaborating in the so-called trios, and in this 18-month period, Slovenia will join Germany, which held the presidency in the second half of 2020, and Portugal, which holds the presidency in the first half of 2021. France will follow Slovenia as the head of the Council. 

This year’s jury for The Slovenian Advertising Festival (SOF), which will take place on 8-9 June 2021 in Portorož, includes several exception and creative artistic directors.

Herman’s Creative Director, Uroš Goričan, will lead the seven-member team for the jubilee 10^th year of the Outstanding Festival.