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At the 10th SoMo Borac Festival, Herman & Partners came away with five awards. The festival, which was held on November 10, awards the best advertising projects in south-eastern Europe.
This year’s SoMo Borac saw a record 192 entries for the Advertising Award, and, for the first time, they also gave out the SoMo Media Award, which received 29 entries. The international jury was most convinced by the projects that we at Herman prepared in collaboration with two of our biggest clients, the supermarket chain Mercator and the dairy Ljubljanske Mlekarne.
One gold award went to the Mercator's M Soseska (M Neighborhood) show, First-Time Mom (Prvič Mama) in the Best Storytelling category. Another gold was awarded for Mumetnost (Mu-Art) for Best Use of Technology, which we made with Ljubljanske Mlekarne.
M Soseska's show also won a silver for The Best Slovenian Pastry (Naj Slovensko Pecivo) in the Best Storytelling category, while M Soseska platform was also celebrated in the Digital Product of the Year category.
Our collaboration with Ljubljanske Mlekarne, Mu-Art, also got a silver in the Digital Mix category.
