1 min
Herman's assistants for strategic communication, Gaja Prinčič and Polona Čebular, achieve excellent placement in this year's student competition Inkubator PRiložnosti (Incubator of Opportunities). They achieved an enviable 3rd place with an outstanding communication plan presentation.
The competition, part of the Slovenian Conference on Public Relations (SKOJ), partnered with Lottery Slovenia this year. It invited young creatives to prepare a communication plan. The theme of this year's competition was an effort to provide stronger communication support for Lottery Slovenia's multi-year cooperation with the Slovenian Paralympic Committee - the Slovenian Association for Sport of Persons with Disabilities.
Herman's assistants and their classmates responded to the challenge with the communication solution, "I play by my own rules". This idea reflects the mindset of Generation Z and para-athletes who want to be accepted for who they are - they want to play by their own rules. Using digital and supporting traditional communication channels, the team successfully reached their target audience and encouraged them to change their rules and expectations.
We are proud that Gaja and Polona were part of the winning team, whose innovation and creativity left a strong impression on the expert jury. Congratulations!
