Strategic Communication
Preberi 1 min
10. 6. 2021

A new book has been published by the Chinese University of Communication in Beijing, and Herman partner Dr. Dejan Verčič is among the authors.

Communication Excellence: How to Develop, Manage and Lead Exceptional Communications is a book authored by international experts. The original book was published in 2017 in English by Palgrave Macmillan. Four year later, an in-depth record of international public relations is now available in a language spoken by more than a billion people. The English text was supplemented and expanded for the translation in 2021 by A. Zerfass, X. Chen, F. Hung-Baesecke, R. Tench, D. Verčič, A. Moreno and P. Verhoeven. 

“The Chinese are aware that, in addition to human and physical capital, they also need a symbolic capital,” said Dr. Verčič. “Today they are the biggest investors in the study of communication, both at home and around the world.” Dr. Verčič is the second most-cited researcher in the field of global public relations worldwide over the last decade.