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Herman & Partners receives 5 awards at the 32nd Slovenian Advertising Festival (SOF).
The SOF jury was most impressed by the projects Herman & Partners have developed in collaboration with the client Barcaffe. We also won one prize for a project we developed with Mercator. An award was also received for a poster prepared for the Plaktivat project.
Barcaffe Donna, a campaign that goes beyond words and innovatively encourages women to make monthly breast self-examinations a ritual alongside coffee drinking, was awarded two silver prizes by the jury in the social good and tactile poster categories.
The jury also awarded the Florista Coffee Compost project with a silver award in the Creative Use of Media category. Barcaffè Flora coffee is Rainforest Alliance certified. It is also packaged in an environmentally friendly, fully recyclable aluminium-free foil. A sustainable project, therefore, accompanies its launch. Because coffee grounds are a valuable source of plant nutrients, we use Flora grounds collected internally throughout the Atlantic Group to produce FLORISTA COFFEE COMPOST, a unique organic fertiliser.
The silver award for copywriting also went to Plaktivat by Juš Šoltes and Matej Ferlič—a play on words that cut deep. The award-winning poster with its clear message and refined aesthetic style, encourages people to donate blood - may blood for someone always overcome someone's crisis!
Mercator's Movember campaign also impressed the jury in the Social Good category which awarded it with a silver award. In November, shoppers were greeted in-store with prompts on egg cartons asking them to check if everything was OK with their eggs - and inside, we surprised them with a call to action that their eggs deserved such close inspection and attention too.
The bouquet of prizes was neatly tied together by the Agency's first place in the Agency of the Year category as voted by Marketing Magazin's Instagram followers.
