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Insights

Strategic CommunicationPreberi1 min

Nature Can Survive Without Us, but We Can't Survive Without It

On the occasion of the 30th anniversary of BledCom, the international symposium on research in public relations, which this year focuses on sustainability, Marketing Magazine spoke to Herman's partner Dr Dejan Verčič, one of the initiators of BledCom, about the past and future of the communications profession.

Strategic CommunicationPreberi1 min

Dr Dejan Verčič: Slovenia and Trademarks

In a recent interview with the Slovenian Press Agency (STA), our partner Dr Dejan Verčič stressed the importance of brands in Slovenia. "Slovenians were a brand before we became a country," he said.

Preberi1 min

The current situation is an opportunity to establish more effective and clearer communication.

Denis Mancevič, a partner and director of Herman & Partners Agency, knows Russia well, with experience of the Russian economic situation and other aspects of the former Soviet Union. He offered a communications-eye-view of the situation for Marketing magazine.

Preberi1 min

Great Deeds Rise from Humble Beginnings

Barcaffè and Herman have designed a new communication campaign that encourages everyone to take that important first step and to persevere.

Preberi1 min

Dr. Mancevič on Megatrends and the Consumer of the Future

Herman director, Denis Mancevič, spoke with Marja Milič about megatrends and the consumer of the future on the financial podcast, Money-How.

Digilogue CreativityPreberi3 min

SOF Gold is Worth More Than Ever

SOF (the Slovenian Advertising Festival) just celebrated its 30th anniversary and, befitting such a round number, the organization looked back upon its decades of advertising in independent Slovenia. It’s hard to believe that three decades have past and that I’ve been part of this industry for more than half of that run. Time flies when you’re having fun, as Albert Einstein supposedly said. And fly it certainly does…