SL
Preberi 1 min
7. 3. 2022

Barcaffè and Herman have designed a new communication campaign that encourages everyone to take that important first step and to persevere.

You might've already seen the integrated communication campaign we prepared for Barcaffè on TV and on other video platforms. The message is that nothing is impossible—you must take that first step. The videos encourage anyone who might doubt themselves or hesitate to get things started. We wanted to infuse them with optimism, calling for all to start moving! That first step is the most difficult—after it, everything gets easier, as Herman's Creative Director, Katja Petrin Dornik, confirms

She says that the campaign and its elements strategically target individuals. Its dynamism speaks to all generations, constantly offering new, inspiring stories that will help us take that all-important first step toward reaching our goals. After all, the best time to start is now!