Herman's partner, Melita Joželj Nose, is among the jury members of this year's Effie Slovenia competition. Melita will be part of the 23-member second-stage jury that will select the award winners for the 11th edition of the renowned competition.
"The Effie is a recognition of the profession. It is a responsibility and a privilege to be part of a jury of great names and to judge what I already expect to be outstanding works. I believe it will be a challenging job, which is great news. After all, we will judge the excellence of the best projects and teams." Melita commented on her role as a jury member.
The Effie Slovenia Award, organised by the Slovenian Chamber of Advertising (SOZ), is a prestigious recognition for marketing effectiveness and has become a key factor in promoting and improving knowledge about effectiveness in marketing communication. The award recognises and honours marketing achievements that actually work, regardless of the marketing tactics or combination of tools used, provided that their results are demonstrable.
Founded in 1968 in New York, Effie now operates in an international network of over 55 programmes in over 125 markets. In Slovenia, it has been awarded every two years since 2002. In addition to focusing on excellence in marketing campaigns, Effie also brings together experts promotes education and the exchange of best practices.