The jury for this year's young creatives competition includes Herman's Director of Digital Communications, Nina Tanhofer.
The young creatives competition offers a valuable opportunity for up-and-coming creative talents to showcase their work at a national level. Nina Tanhofer will be one of the expert evaluators. She has been surfing advertising agency waters for more than 15 years, while also working in the fields of journalism, blockchain, startups and both analog and digital communications.
Nina loves analog but swears by digital, where she can keep up with constant change through effective communication strategies. The goal is to be thoughtful and include a respectful dose of common sense along with modern technologies that engage, entertain, and excite users in equal parts. She'll keep an eye out for these qualities as she votes on the awards at this year's festival.
The young creatives competition will take place over two consecutive days. Day One will see the competitors receive a brief online, after which point they will have 24 hours to respond to the brief with a concept for an integrated digital campaign, showing how the power of digital technology and its evolution can creatively address the brief's stated goals.
The best shortlisted pairs will present their solutions to the jury and other competitors. The top three pairs will be invited on stage at the 31st SOF. The winning pair will travel to Lisbon to attend the WEB SUMMIT international conference, free of charge.
The 31st SOF, the Slovenian Advertising Festival, will take place on
14-15 June 2022 in Portorož. The theme will be who to trust in the age of digitalization.