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15. 12. 2021

Dr. Denis Mancevič and Franci Zavrl are leading the restructuring of Herman & Partners Group.

The rapid growth of the Herman & Partners Group has led to the decision to unite three already-related companies. Herman & Partners SK (Strategic Communication) will be led by Melita Joželj Nose. Herman & Partners DK (Digital Communication) will be run by Tina Cirman Popovič. And Herman & Partners VP (Content Platforms) will be under the helm of Milan Slana. This move will provide all three pillars with greater organizational flexibility and space to grow further, both individually and as a whole.

In 2022, we at Herman expect further strides in overcoming the economic recession brought on by the pandemic, a situation that also brings new opportunities to develop novel communication approaches. One such example is the upgrade of content marketing along the lines of the content platform we developed, M Neighborhood, which joined original content with consumer purchases.

“If we talk about rapid changes resulting from Covid 19,” said Milan Slana, “I would certainly include the significantly increased use of various digital environments and the marked increase in demand for original content.” Slana and his team cover this segment for Herman & Partners and will happily have their hands full with new projects in the coming year.