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The "White Packaging" project, for which Herman was involved in developing the marketing idea, has been awarded the prestigious Marketing Excellence 2023 Award by the Marketing Association of Slovenia (DMS). The award follows Mercator's recognition as Advertiser of the Year, which confirms the project's excellence in several areas.
Mercator conceived the "White Packaging" project to encourage children's creativity and sustainable action. The competition, which involved more than a thousand children from all over Slovenia, inspired the creation of new characters for the Lumpi brand of children's products. Cooperation with Atlantic Grupa, Medex, Fructal and Koncern Bambi enabled the development of special editions of products from renowned brands in white packaging with Lumpi characters.
In addition to encouraging creativity, the "White Packaging" project raises awareness about the importance of reusing packaging. The White Packages encourage children to think that packaging does not have to be thrown away immediately but can be repurposed and reused.
At Herman, we are incredibly proud to have been part of this innovative and sustainable project. Congratulations to the whole team and all the partners on the project, who have once again shown that close cooperation brings excellent results.
