Digilogue Creativity

The path from a user experience on a website or app to a comprehensive digital communication and footprint is a dynamic one and the brand must look itself in the mirror more than once on this journey. The idea of how we see ourselves often does not match how users perceive us. This is where our analysts, strategists and researchers excel, as they are guided by professionalism, common sense and the ability to see things from the users’ perspective. If you add to that their knowledge of trends, the ability to recognize obsolete patterns, and absolute mastery over data, you get the ultimate weapon, ensuring that your brand is ready to face any challenge.

In the world of content hyperproduction, attracting attention is becoming harder and harder. This is the holy grail for which brands no longer only need to battle amongst themselves. Today, they also must be louder than all providers of streaming services, a plethora of sporting events, infinite news articles, and even an occasional cat singing the national anthem. Our experienced team of strategists has an excellent understanding of modern consumers. We pull inspiring insights out of big data, statistics and research, which allow us to design communication that commands attention even in the most crowded media spaces.

While technology is ubiquitous thanks to its speed, practicality and intuitiveness, our emotions remain analogue. This is why Herman & Partners designs communications that win over both the digital minds and analogue hearts of modern consumers. ‘Digilogue,’ which is the foundation of all our creative processes, provides omnichannel communication solutions which ensure that consumers fall in love with your brand during all stages of the purchase process.

We are visual beings. This is evidenced by the fact that images and emojis are replacing the written word even in everyday communication. This means that visual appearance has never been more important. No one is more aware of this than our art directors and designers, who translate the story of your brand into unique and memorable images, from the brand’s visual identity, products and packaging, to exhibitions and installations, websites, digital experiences and advertising. With the help of 2D-, 3D- and digital designs, we create brands that catch your eye and woo your heart.

An image speaks louder than a thousand words and video is the new king of content. People browse digitally, read analogue and experience the virtual when the tangible is unavailable. We believe that there is a story behind anything of value: an individual, a team, an idea or a product. Our team knows how to empathise with who you are. On chosen platforms and in the right formats, from blogs to vlogs, from magazines to e-magazines, from online video to longer texts or series of social media posts to stories for websites or e-mail, our team knows how to tell a story, impress with an experience, take users on an unforgettable journey, and draw them towards your goal.

We’d bet that you currently have at least one social media app open on at least one of your devices. Various digital platforms, on which people spend an average of 2 hours and 15 minutes a day, have become our new social environments, bulletin boards, organised rallies, public opinion surveys, and an auditorium filled with a public that awaits your next message, call to action or initiative. Our experts on managing (social) media feel at home on all platforms, know all their rules, and successfully lead the game, manage online communities, communicate with various publics on your behalf and, at the same time, design more efficient campaigns.

Did you know that 40% of users leave a website that requires 3 seconds or more to load? Or that Google processes more than 7 billion online searches daily, 15% of which have never been searched before? Or that 63% of all online searches are done on mobile devices? The optimization of content and processes, A/B testing, software advertising, remarketing, social listening and social selling, SEO, SEM, personalisation and automation – all of these are tools used by our experienced team of marketing experts to ensure that you get the most bang for your buck.

Every day, around 547,200 new websites come to life and more than 590 million apps are downloaded to mobile phones each year. To be successful in this dynamic world of digital solutions, you need Apache or Nginx, WordPress, Joomla, Drupal, Java, JavaScript, Python, C#, PHP, Ruby, etc. Our developers and teams, focused on innovation and state-of-the-art technical solutions, fluently speak these languages, which are perhaps unfamiliar to you. We’re here to help, to ease your burden and achieve your goals.