The campaign unfolds through a series of TV commercials that use humor and warmth to showcase the power of friendly support. In various everyday life situations, we follow:
- a shy girl who shines at karaoke with the help of her “backing vocals,”
- a trio of friends caught among opposing team fans,
- a girl encouraged by her friends to approach a boy,
- and a grill master rescued from an awkward moment by a friend.
These everyday yet emotionally charged scenes convey that perfection isn’t necessary — what matters is having those who support you by your side. With this fresh approach, Pivovarna Union continues to build its identity as a heartfelt, authentic, and beloved brand that encourages enjoying life fully—in good company.
During the European Football Championship, the slogan shifted from “Enjoy life to the fullest” to “Cheer to the fullest.”
Union not only served cold beer during matches but also offered unique fan gear found right on the Union bottle. The “fan bottle” was one of the hottest fan items, as its label unfolded into a banner more than a meter long — to cheer even louder for our footballers and Slovenia! To the fullest!
TEAM
Client representatives: Daphne Stavropoulou, Tjaša Šubelj, Erika Šterbenc Hozjan, David Taskov
Client Director: Arin Gašperin
Project Director: Katja Grosman
Strategist: Aida Gadžo
Creative Director & Copywriter: Katja Petrin Dornik
Art Director & Designer: Miha Kalan
Photographer: Saša Hess
Social Media Manager: Lara Lukšič
Digital Copywriter: Monika Habjanič
Production: Kinomotel
Director: Miha Mlaker
Digital Production: Efé
Media Agency: Media Publikum
