In the summer of 2020, Mercator became the first Slovenian retailer on TikTok, with the goal of getting even closer to younger generations. Communication on TikTok has proved to be a great challenge, as this is a unique channel with an even more unique target group. Our two biggest challenges were how to best utilise the medium and how to attract the attention of Generation Z in order to maintain contact with them in the long term.
To create a new community that will help young people create content as well as provide them an opportunity for growth and first earnings.
- website design
- digital advertising
- activation on social media (TikTok, Viber)