Every year, Little Chef of Slovenia announces a new season of the popular cooking show where young kids engage in a cooking competition. To generate interest in the show, we designed a series of outdoor billboards that use the characteristics of this outdoor medium and playfully address passers-by.
POLITICAL BILLBOARDS (2022)
Each year, Mercator successfully engages local communities to vote for their favourite little chefs with their purchases - the winning team wins a prize for their school, which allocates the prize money to selected school projects. So voters need to be reminded of this ahead of the new season - with a series of political billboards. Vandalising political billboards is Slovene national sport, and we are good at it. So, we took advantage of the moment just before the elections by creating a series of billboards that only come to life when they are vandalised.
- Outdoor advertising