Brief
How can Mercator quickly, dynamically, cost-effectively, and in a visually engaging way share various relevant company updates, such as news, achievements, and job openings?
Solution
With the help of artificial intelligence, we created the first AI news anchor in Slovenia and packaged all the corporate information Mercator wants to share with the public into an innovative video format. Through this pioneering approach, Mercator introduced a new way of corporate communication in the Slovenian market. Visual and written messages previously used to address customers gained a new dimension in the form of videos featuring the face and voice of a virtual presenter, Ota R. Merc. A custom-designed workflow allowed us to transform all corporate news into engaging video content on the same day—ready to be distributed across Mercator’s digital communication ecosystem, from LinkedIn to internal channels and other digital platforms.
Services
- AI
