Check if They are OK

Idea with eggs (balls)

To understand the idea better, in English, balls are often used to refer to testicles. In Slovene, the word used to refer to testicles informally is eggs.

To remind men of the importance of self-examination, we surprised them with something they did not expect while intentionally using humour, which is often important among men regarding more serious topics.

We started with a simple fact: even though it is not allowed, most shoppers open the carton of eggs - before putting it in the shopping trolley - to check if everything is OK ... or if any of the eggs are cracked or missing. But this time, we asked shoppers to check and open the carton. They were greeted by a note that told them “their eggs” also deserved close inspection and attention.

We have designed the message to appeal to men and their female partners, as women can also play an important role in the early detection of testicular cancer. The campaign was instantly hit with the general public and exceeded our expectations on social media. Some of the most prominent Slovene young men and gentlemen spontaneously responded to it and - to our delight - helped us spread its message.

The inverted heart, a visual symbol of the campaign, quickly became a symbol of Movember and the love for testicles. As part of the campaign, Mercator also donated to support Onkoman, the Slovenian Oncology Society for Men, which raises awareness among men about the importance of their role in their health.

• TEAM
• Creative Director: Katja Petrin Dornik
• Art Director: Gregor Čeferin
• Project Managers: Katja Grosman, Patricija Fržovič
• Copywriter: Tereza Pikec, Katja Petrin Dornik
• Designer: Ewa Bogataj
• Digital Strategist: Tereza Pikec
• Web Content Editor: Tereza Pikec
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• AWARD
• Silver SOF Award, category PROFIT SOCIAL GOOD