Brief
How to effectively connect customers, suppliers, and employees during Mercator’s 75th anniversary celebration, while emphasizing that Mercator is not just a store but a key contributor to shaping and developing neighborhoods and local communities for decades?
Solution
The campaign “A Good World Begins with Good Neighbors” emphasizes the importance of mutual relationships and neighborhood connections.
Since store clerks know customers’ lives and needs best, the communication is built around their stories.
To inspire and give emotional strength to the campaign, we chose Vlado Kreslin’s song “Ena pesem”, which highlights Mercator’s long-standing role in the lives of local communities.
Services
- TV, radio, and print ads
- online advertising
- social media
- Moj M loyalty program
- Mercator internal channels
- internal activation
