Ave Chef products are prepared to a level that allows users to save time on basic preparation, while at the same time allowing them to finish the dish to their liking. Ave Chef’s assortment mostly includes quality traditional products (bratwurst, black pudding, etc.) and our challenge was to raise the profile and reputation of the brand.
Traditional users are already familiar with classic Ave Chef products and already buy them. We wanted to extend this trust to modern cooking enthusiasts. The solution was obvious: to create an Ave Chef Challenge and find out if Slovenians prefer experimenting or classic recipes.
- TV ad
- online advertising
- activation on social media