We think of Huawei as a manufacturer of mobile and smart devices, but it offers a lot more than that. A developer of cloud services and new technologies also offers smart solutions, develops advanced services utilising A.I. and builds communication infrastructure and telecommunication networks. We wanted to show the other, lesser-known side of Huawei to the general public, media and companies.
We designed a strategic communication campaign based on three content pillars of Huawei: speed, innovation and safety, all united under the slogan: Start the Future.
- campaign website
- online advertising
- activation on social media
- OOH – BB
- print advertisements
- PR activities
The campaign was implemented in three phases:
· The first phase – engaging users with a prize contest, in the context of which we asked them what the three content pillars mean to them regarding the future.
· The second phase – communicating the content of the three pillars, acquired from the prize contest answers, and raising awareness about the breadth of Huawei’s solutions.
· The third phase – supporting communication with PR activities and presentation content.
We used various digital tactics in combination with ATL media.
- Copywriter: Rok Artiček
- Art director: Jakob Bekš
- Creative director: Miha Bevc
- Strategists and digital projects manager: Dušan Boldin
- Junior designer: Iana Kušer
- Project manager: Jernej Lipar
- Account director: Denis Mancevič
- Assistant project manager: Abra Nikitenko
- Designer: Blaž Pintar
- Senior advisor: Jože Špiljak
- Video editor and animator: Urška Vavpetič
participants in the prize contest