SL

Brief

We think of Huawei as a manufacturer of mobile and smart devices, but it offers a lot more than that. A developer of cloud services and new technologies also offers smart solutions, develops advanced services utilising A.I. and builds communication infrastructure and telecommunication networks. We wanted to show the other, lesser-known side of Huawei to the general public, media and companies.

Solution

We designed a strategic communication campaign based on three content pillars of Huawei: speed, innovation and safety, all united under the slogan: Start the Future. 

Services

  • campaign website
  • video
  • online advertising
  • activation on social media
  • OOH – BB
  • print advertisements
  • PR activities

Project description

The campaign was implemented in three phases:

·        The first phase – engaging users with a prize contest, in the context of which we asked them what the three content pillars mean to them regarding the future. 

·        The second phase – communicating the content of the three pillars, acquired from the prize contest answers, and raising awareness about the breadth of Huawei’s solutions.

·        The third phase – supporting communication with PR activities and presentation content.

We used various digital tactics in combination with ATL media. 

  • TEAM
  • Copywriter: Rok Artiček
  • Art director: Jakob Bekš
  • Creative director: Miha Bevc
  • Strategists and digital projects manager: Dušan Boldin
  • Junior designer: Iana Kušer
  • Project manager: Jernej Lipar 
  • Account director: Denis Mancevič
  • Assistant project manager: Abra Nikitenko
  • Designer: Blaž Pintar
  • Senior advisor: Jože Špiljak
  • Video editor and animator: Urška Vavpetič


Zaslon Huawei
Telefon 1 Telefon 3 Telefon 2
Huawei Spletna 3  2586x2000 Huawei Spletna 2  2586x2000 Huawei Spletna 1  2586x2000
1200

participants in the prize contest

More of our work

Clients

2TDK Adria Tehnika AMZS Atlantic Droga Kolinska Biogen Pharma Don Don Grosuplje Dravske elektrarne Maribor E3 Elektro Gorenjska Elektro Ljubljana