We think of Huawei as a manufacturer of mobile and smart devices, but it offers a lot more than that. A developer of cloud services and new technologies also offers smart solutions, develops advanced services utilising A.I. and builds communication infrastructure and telecommunication networks. We wanted to show the other, lesser-known side of Huawei to the general public, media and companies.


We designed a strategic communication campaign based on three content pillars of Huawei: speed, innovation and safety, all united under the slogan: Start the Future. 


  • campaign website
  • video
  • online advertising
  • activation on social media
  • OOH – BB
  • print advertisements
  • PR activities

Project description

The campaign was implemented in three phases:

·        The first phase – engaging users with a prize contest, in the context of which we asked them what the three content pillars mean to them regarding the future. 

·        The second phase – communicating the content of the three pillars, acquired from the prize contest answers, and raising awareness about the breadth of Huawei’s solutions.

·        The third phase – supporting communication with PR activities and presentation content.

We used various digital tactics in combination with ATL media. 

  • TEAM
  • Copywriter: Rok Artiček
  • Art director: Jakob Bekš
  • Creative director: Miha Bevc
  • Strategists and digital projects manager: Dušan Boldin
  • Junior designer: Iana Kušer
  • Project manager: Jernej Lipar 
  • Account director: Denis Mancevič
  • Assistant project manager: Abra Nikitenko
  • Designer: Blaž Pintar
  • Senior advisor: Jože Špiljak
  • Video editor and animator: Urška Vavpetič

Zaslon Huawei
Telefon 1 Telefon 3 Telefon 2
Huawei Spletna 3  2586x2000 Huawei Spletna 2  2586x2000 Huawei Spletna 1  2586x2000


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