Brief
We think of Huawei as a manufacturer of mobile and smart devices, but it offers a lot more than that. A developer of cloud services and new technologies also offers smart solutions, develops advanced services utilising A.I. and builds communication infrastructure and telecommunication networks. We wanted to show the other, lesser-known side of Huawei to the general public, media and companies.
Solution
We designed a strategic communication campaign based on three content pillars of Huawei: speed, innovation and safety, all united under the slogan: Start the Future.
Services
- campaign website
- video
- online advertising
- activation on social media
- OOH – BB
- print advertisements
- PR activities
