In line with Union’s communication platform, which highlights friendship and support, we created a TV commercial that emphasizes the importance of encouragement in sports.
The slogan “The world looks different when you have your own fans” extends beyond professional sports into everyday moments of recreational athletes.
In the commercial, Matej Mohorič surprises a group of amateur cyclists during their training session — this time as their supporter.
The scene illustrates how much true support, motivation, and positive energy matter, regardless of the level of sport.
We expanded the campaign with a social media activation:
“Mohorič’s Motivator” delivers cycling tips, inspiring thoughts, and calls to action.
In a relaxed tone, Matej addresses anyone looking to spend their day more actively — with a bike and a good refreshment.
TEAM
Client representatives: Daphne Stavropoulou, Tjaša Šubelj, Erika Šterbenc Hozjan, David Taskov
Client Director: Arin Gašperin
Project Director: Katja Grosman
Strategist: Aida Gadžo
Creative Director & Copywriter: Katja Petrin Dornik
Art Director & Designer: Miha Kalan
Photographer: Saša Hess
Social Media Manager: Lara Lukšič
Digital Copywriter: Monika Habjanič
Director: Miha Mlaker
Production: Kinomotel
Digital Production: Efé
Media Agency: Media Publikum
