SL

Brief

In the most chaotic year, 2020, Barcaffè celebrated its 50th birthday. Usually, such a venerable anniversary would be marked with a large chocolate cake and a lively party full of singing and dancing. But because this peculiar year was marked by the coronavirus epidemic and a ban on social gatherings, we found an alternative. With it, we pampered Barcaffè fans and organised a memorable celebration.  

Solution

Due to the circumstances, we created a radio anniversary campaign in collaboration with Radio 1 and sent gifts to listeners, entertained them with good music and prepared special surprises for those who celebrated their birthday in May, in honour of the brand’s 50th anniversary. 

Services

  • concept design and implementation of the project in collaboration with Radio 1
  • creation of media content
  • promotion via publications in lifestyle media


Project description

The special promotion started on May 8, the day that the Barcaffè coffee brand was born, with a live concert by Nina Pušlar. This was a gift to all listeners and Barcaffè fans, and the celebration lasted throughout the month. We surprised listeners born in May every week with a packet of coffee and a special birthday song sung by Alya, Vlado Kreslin and Lea Sirk. So even when we couldn’t socialise, Barcaffè was able to celebrate in style and brighten the days of many. 


  • TEAM
  • Project manager: Arin Čebokli
  • Junior project manager: Amadeja Kavšek
  • Project partner: Radio 1
156000

views of the virtual concert on Facebook and more than 230 comments under the post

32

articles in print and online media about the concert and the anniversary celebration 

More of our work

Clients

2TDK Adria Tehnika AMZS Atlantic Droga Kolinska Biogen Pharma Don Don Grosuplje Dravske elektrarne Maribor E3 Elektro Gorenjska Elektro Ljubljana