Brief
Barcaffè introduces Flora, a prestigious Rainforest Alliance-certified coffee whose production meets the highest ethical and environmental standards. It provides local producers with a fair income, preserves the biodiversity of the tropical rainforest and is packaged in aluminium-free, environmentally friendly foil, further respecting the planet—a conscious coffee with which Barcaffe wants to get the attention of conscious coffee drinkers.
Solution
Barcaffè is launching a unique sustainability project as part of the Make a Move (Premakni se) platform to launch Flora on the market. The project is based on the fact that coffee grounds are a valuable source of nutrients for plants and, as such, an excellent composting and fertilising agent. So when we launch Flora, we are not only serving consumers new coffee, we are also introducing them to FLORISTA COFFEE COMPOST - a unique, high-quality organic fertiliser made from Barcaffè Flora coffee grounds and a blend of stable, mature vermicompost.
Services
- Special packaging: coffee compost Florista
- Printed advertisements
- Online advertising
- Social networks
- Promotions in specialist shops and garden departments
