Herman & partnerji

Brief

Why has the old Barcaffe tin become a cult element in Slovenian kitchens, and how can we ensure that with the launch of its new design it remains an essential companion in the morning rituals of happiness?

Solution

The Barcaffe tin doesn’t just store coffee beans; it also holds the feelings of joy and warmth brought by the first morning coffee. And who are the greatest connoisseurs of happiness? None other than children, for whom the happiness on their parents’ faces is the greatest gift.

Services

TV commercial
outdoor advertising
print ads
online advertising
social media
point-of-sale materials

The story of a child watching his mother open a Barcaffe tin reveals how contagious joy can be.
The mother’s satisfaction inspires him to start collecting his own little treasures in an empty tin.

“Mum, mum, I have my own treasure box too,” the boy says, carefully storing pine cones, stones, and toys inside.
His mother’s happiness, visible every time she opens the coffee tin and enjoys the enchanting flavors of this magical drink, inspires him to notice the small things that bring great joy.

True treasures in life don’t need to be sought far away, because as the campaign slogan says:
“The greatest treasures are captured in the heart and in small boxes.”
They are there for all of us — for inspiration, warmth, and happiness.