During the holiday season, Mercator sought to offer more—more than its competitors, more than the usual campaign and more than the traditional shopping experience. To this end, Mercator and its Dutch partner designed cute cardboard houses and figurines with which you could assemble a fairytale village. These were distributed to customers in nice packaging during the holidays, with more elements available for every 10 EUR spent.
Our task was to present the magic of collecting figurines, assembling and enjoying them. We fondly recall the essence of the holidays—caring for those in need around Christmas.
Anyone can create their own fairytale village, as long as they open their hearts and spirits. Sometimes it’s the simplest things that are most important. Even a small village can delight us, if only we’re willing to sweeten the experience by entering the world of make-believe. This was what we presented through the protagonist of the campaign, which reached out to both children and adults throughout Slovenia.
- TV commercial
- print ad
- radio ad
- outdoor advertising
- online charity campaign
- social media campaign
- campaign with Slovenian influencers
- Facebook house exchange group