How can we raise awareness about taking better care of the world’s oceans? What are we doing that inadvertently leads to the destruction of aquatic ecosystems? How can we act more sustainably? And can we turn these lessons into a promotion for Mercator’s Moje znamke (My Brands) products during the summer?
We opted for an educational sticker album and stuffed sea animal toys for children, as well as a line of sea-friendly products for the whole family. These included towels made from waste plastic carried around by the sea waves and socks and bracelets made from thrown away fishing nets. Above all, we raised awareness with a song and an animated video, which became a children's hit in the summer of 2020. With a billboard covered in sequins, that ripples and reflects light like sunshine on the sea. Like being underwater with our heroes. This was the first billboard of its kind in Slovenia, and won an award!
- TV advertisements
- radio advertisements
- print advertisements
- digital advertising
- advertising at points of sale
- external advertising