Every year, Mercator gifts personal planners to their business partners, with which they can organise their schedule better. This year, they can also enrich their free time with fresh content from the digital platform M Soseska (M Neighbourhood).
At first glance, it looks like a completely ordinary (though elegant) notebook, hardcover and beautifully illustrated. But a closer look uncovers a hidden, camouflaged QR code in every image, the scanning of which reveals a unique digital world.
We saw the notebook as an opportunity to present the upcoming overhauled content of the incredible M Soseska, which is a Mercator-branded digital platform featuring videos and games, and filled it to the brim with fresh illustrations and witty captions.
- creative design