How can the idea of freshly sliced products from Mercator’s deli section be most clearly (and tastefully) presented through an outdoor advertising campaign?


If, in Mercator, staff slice various meats and cheeses to order, we sliced billboards with just as much love and attention. We prepared posters featuring three different delicacies: Swiss-style cheese, mortadella with olives and prosciutto from the Karst region, and then sliced the poster vertically, so it appeared that a slice of the deli product was hanging off the poster.


  • Outdoor advertising
  • TEAM
  • Copywriter: Rok Artiček
  • Artistic Director: David Fartek
  • Executive Creative Director: Uroš Goričan
  • Creative Director and Text: Matej Kodrič
  • Younger Project Leader: Nina Piskar
  • Copywriter: Tjaša Podojstršek
  • Project Manager: Andreja Veršič
  • Designer: Daša Žerovnik
Prsut Mortadela Sir


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