Brief
Telekom Slovenije enjoys the status of a leading, reliable and secure telecommunications operator in the Slovenian market. However, users increasingly choose telecommunications providers based on price, putting quality on the back burner. With its new campaign, Telekom Slovenije aims to shatter the myth of being the most expensive operator because, as the recipient of two Best Buy awards, it has a proven track record of offering customers the best value for money.
Solution
First, we revamp the slogan, which deliberately resonates as "always the best", thus confidently positioning Telekom Slovenije as Slovenia's leading and most advanced provider of state-of-the-art ICT services and solutions. It tells customers they don't have to compromise with Telekom Slovenije because they get the best value for their money. Telekom Slovenije also gets a new face - Sebastian Cavazza, a renowned Slovenian theatre, film and television actor who is acknowledged by many to be the best in his field. Therefore, he creates a convincing metaphor for someone who does not compromise in life and only wants and demands the best for himself.
Services
- Series of TV ad
- Radio commercials
- Print ads
- Outdoor advertising
- Online advertising
- Social media campaign
