IZI, a mobile operator that offers the easiest way to use prepaid phones, now focuses on younger users, those who live their lives on mobile devices. Our task was to design a promotional campaign for a generation we don’t fully understand yet.
Our answer to this riddle was to allow young people create the campaign themselves – for their peers.
We invited nano-influencers to participate and asked them to create video content they would enjoy within the framework of the Živi na izi (Take it IZI) platform on the hottest social network, TikTok. The series of videos they created for themselves was then used on all other communication channels, especially digital.
If you didn’t see this campaign on TV or on billboards along the road, don’t worry. It only means that it wasn’t meant for you. IZI is a mobile operator that offers the easiest way to use prepaid phones, which now addresses younger users. Those who live their lives on mobile devices.
likes of videos
views of videos
