With almost 200 years of tradition, Tekstina works in an industry in which most sales come through personal contact with customers. The customer base is primarily established at industry fairs, making life a good deal more complicated, since these were cancelled due to the global pandemic. The client thus faced the challenge of establishing effective contacts without their standard approach, seeking out potential customers and touching base with existing ones.
The primary challenge was to educate the client about the basics of marketing, which was a new field for them.
Based on research, analysis and workshops, we gained insight into successful competition practices in Tekstina’s field, and prepared a thorough document with key content and project activities for taking long-term advantage through strategic implementation of marketing.
- preparation of a marketing strategy
- implementation of practical and substantive workshops
- preparation of a sample promotional video