Herman & partnerji

Brief

How to inspire people from diverse demographic groups to engage in lifelong learning and realize that discovering new things is always timely—regardless of age, status, or preferences?

Solution

For the Slovenian Institute for Adult Education, we designed a timeless and functional communication campaign with the inspiring slogan: “Be whoever you want.”
The visual identity of the Lahko.si platform expresses a creative and thoughtful strategy that connects digital and physical environments, while the modular design allows the project to grow and evolve together with its community.

Services

communication platform design
TV commercials
social media
digital ads
event

The campaign promotes personal growth and lifelong learning across all demographic groups and serves as a strong example of how brands can inspire lasting change in society.
Its core message is rooted in a universal truth: “As long as you live, you learn.”

The visual identity subtly combines playfulness and functionality, allowing the slogan to function simultaneously as a name, logo, and web address. This achieves a minimalist approach that enables future expansion into areas such as gamified learning and other innovative solutions.
The design is built to withstand the test of time, merging an engineering mindset with a focus on testing, adaptation, diverse strategies, and campaigns.
The Lahko.si website will gradually become a central hub for anyone interested in inspiring content related to lifelong learning. It will also include a nationwide course search tool.
This project goes beyond the scope of a campaign—it represents a movement aimed at encouraging adults to become more aware of the importance of lifelong learning and gaining new knowledge.