In this campaign, we sought to speak to a young audience who are furnishing their home for the first time. This younger generation likes to eat well, but isn’t necessarily skillful in the kitchen, taking most of their meals out. How could we convince them to throw themselves into cooking when it doesn’t come naturally to them?
Based on our research into the target audience, we opted for the campaign slogan “Cook Like a Rookie, Eat Like a Chef.”
The campaign was designed for several Western European markets: Italy, Germany, France, Spain and the United Kingdom.
- editorial plan for communication and content for social networks
- basic visuals
- videos for the product
- visuals for the product
- PR messages
- product photography
- web images and product banners