Elektro Gorenjska’s employees are satisfied. The company wanted to raise collective engagement and attract new employees who would perceive the company as innovative, as a company that transforms the future.
The company faced the challenge of how to position themselves as an employer, how to connect employees and how to further strengthen mutual collaboration.
The solution to this challenge was to build an employer brand. After performing focus groups and targeted interviews, we identified key insights about the company – how employees perceive Elektro Gorenjska and how the management wishes that the company would be seen. To this end, an employer brand was created with an employer value: connecting to an innovative future.
- analysis (identification, employer value and guidelines for employer brand strategy)
- focus groups
- targeted interviews
- preparation of comprehensive HR & communication projects for the life of the employer brand