Prepare a creative campaign that will stand out during the European Football Championship 2020 and increase the emotional involvement of football fans with the Fortuna brand, also known as PSK.
We have created a visually surprising and emotional football story, which is simultaneously experienced by both players on the pitch and their fans in front of screens at home and in pubs, bringing everyone together with the same emotions and movements. Music and video amplify the moment into a crescendo culminating in a burst of football emotion. The video is visually intriguing as the footage is played backwards, from the moment footballers and fans celebrate a goal until the footballer finds himself about to take the decisive shot. The fan reinforces his faith in his national team by placing a bet.
- TV ad
- web ads