Brief
How can we emphasise the importance of a proper breakfast to kick off the best possible start to your day? By encouraging you to take a little bit of time and add a dash of imagination.
Solution
More imagination. More proper breakfasts.
We pour MU yoghurt into genuine MU mugs and then add chopped fruit, cereal, honey, and a sprinkle of imagination. We developed three illustrated characters, one to inhabit each MU mug. They were drawn by Matej de Cecco but invented by our art director, so we named one after him (we hope Matej didn’t mind). The mugs were made and printed in Slovenia and contain both fun illustrated characters and cute slogans.
Services
- digital advertising
