Brief
More than a million tons of plastic are produced around the world each and every day, of which only a scant 13% is recycled. All other plastic waste ends up in our environment eventually, making its way into our watercourses and oceans, where aquatic creatures and birds all too often mistake it for food. Rotary Slovenia has set itself the goal that, within five years, Slovenia will become the first country on earth to rid itself of plastic bottles for water and other beverages.
Solution
Herman & Partners helped Rotary Slovenia design and name its movement “Goodbye, plastic, hello, glass” (in Slovenian: “Adijo, plastenka, živo, steklenka”, hence the domain name), which came to life at adijoplastenka.si. With this aim, a glass bottle was also created in collaboration with Hrastnik Glass and DS Smith. The bottle is made from premium glass, which can be recycled again and again, and thus does not put any strain on the environment. The movement also has a charitable note, with one euro from each bottle sold allocated to charity projects focusing on protecting human health, protecting the planet, and supporting art and culture.
Services
- Project concept
- Movement’s name
- Project communication support, including:
- press conference logistics
- support at the bottle’s unveiling at the Slovenian pavilion at the Dubai Expo
- event in cooperation with the Slovenian Chamber of Commerce and Industry
