The Triglav Group is announcing a competition for its revamped Triglav Komplet loyalty program. Triglav Komplet gives customers the option of assembling brand-new packages of insurance policies simply by merging their own chosen services with those of family members living at the same address.
An extensive marketing campaign inspired by Wes Anderson movies, which stresses product transparency at all moments and employs a convincing undertone to communicate to viewers that the Triglav Group and Triglav Komplet take care of their every need. Above all, it symbolically demonstrates that, when order reigns and all is in its right place, then all is alright!
- Several TV commercials
- Radio ads
- Print ads
- Outdoor advertising
- Online advertising
- Social networks
- Internal channels at Zavarovalnica Triglav