Triglav Set

Anderson Climbs Triglav

The inspiration for the world that Wes Anderson creates in his movies was no matter of coincidence, but was rather born out of the desire to achieve ultimate product arrangement along with a vivid and vibrant narrative.

So for Triglav Komplet, we created a multifaceted parallel world where we meet the protagonists in their "rooms", which are symbolically connected to the various insurance services within the package and which combine to form a larger story.

It was precisely the cross-section of the rooms and the seamless transition between them, both characteristic of Anderson’s filmmaking, that aided us in producing a clear narrative and transparent metaphor for Triglav Komplet’s flexibility and modularity.

It strengthens the viewer's impression that these pieces are part of a larger mosaic – or package. 

Flirting with the cinematic world helped us build a light, playful, and stylistically compelling campaign, which brought a fresh and distinctive communication tone of communication to Slovenian advertising.

Bold campaigns like this help lend exposure and visibility to the media market – especially for insurance houses.

• TEAM
• Digital strategist: Dušan Boldin
• Digital designer: Mark Caserman
• Art director: David Fartek
• Creative strategist: Aida Gadžo
• Art director and design: Matt Penko
• Director and project manager: Gloria Petek
• Creative director and copywriter: Katja Petrin Dornik
• Copywriter: Eva Stopar
• Digital strategist: Nina Tanhofer
• Production: Kinomotel
• Photographer: Peter Giodani
• Director of photography: Damjan Radovanovič
• Copywriter: Žan Rus Fink
• Director: Gregor Vesel