Sustainability is at the heart of Radenska. The bottled water brand, which sports three hearts as its logo, has supported and created many sustainable projects over the years, and its products grow ever more environmentally friendly. Our mission was to design a campaign that would reflect Radenska’s heartfelt desire to focus on sustainability.
With the campaign slogan, “Your heart sees what your eyes do not,” we developed a story that cuts to the heart of human motivation. We believe that small steps that move us closer to a better tomorrow are worth taking, even if the results will only be felt by future generations. A journey of a thousand miles begins with a single step.
- Creative design of an integrated campaign
- TV ads
- External advertising
- Digital advertising
- Digital activation
- Website design